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The Muslim Brotherhood announced the creation of a Facebook page to raise awareness about its thinking and approach to change.
Observers believe the Brotherhood is seeking to use the internet as a publicity tool in the run up to Egypt's parliamentary elections, slated for September. They say the group has opted for Facebook as it is interactive and attracts an increasing numbers of users.
The Brotherhood had last week announced its intention to contest 49 percent of parliamentary seats, becoming the first political power to announce the size of its participation in the poll.
On its official website, the group said on Saturday that its Facebook page is called "Who we are and what we want". It features several video clips and articles explaining the message of the Brotherhood's founder, Hassan al-Banna.
The Brotherhood said the page also includes profiles of key Brotherhood figures from the past and present.
The group has approximately 10 websites that promote its ideas and act as news portals.
The number of Egyptian Facebook users rose during the 25 January revolution by one million. The website was used to call for protests from the beginning, and to disseminate information about what was happening.
Reports say the Brotherhood is likely to make considerable gains in the upcoming parliamentary elections.