Spending on ads up 36%

Total spending on advertisements in Cairo over the past six months is up 36 percent from the same period last year, according to a new report.

The report by the Arab Research Center says that Egypt has surpassed Dubai in advertising expenditures, attributing the jump to the government’s family planning campaign, which has brought total spending to US$708 million. By contrast, Dubai, which is considered the Arab region’s financial capital, spent US$680 million in the same period.

The report relies on data and statistics obtained from advertising agencies.

Ellie Geishy, the Center’s operation and production manager, confessed that the Egyptian government may have received discounted and free-of-charge advertisement offers from TV channels, which the report did not take into consideration.

Translated from the Arabic Edition.

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