Apple says it sold 13 million iPhone 6s and 6s Plus phones in the three days since its iPhone launch, topping last year's early sales mark.
Apple sold 10 million IPhone 6 and 6 Plus models during their first weekend last year. This year's results include sales in China which was included in the initial launch for the first time.
Apple said previously that preorders were so strong that it expected to surpass last year's record.
The new models have more memory and faster processors, along with a new 12 mega-pixel camera and starts at US$649. Apple and wireless service providers are also offering leasing and monthly installment plans.
Cupertino, California-based Apple Inc. says the phones will be available in 40 additional countries beginning October 9 including Italy, Mexico, Russia, Spain and Taiwan.