Egypt’s Freedom and Justice Party (FJP), the political arm of the Muslim Brotherhood, is looking to make use of the Turkish ruling party’s experience in election campaigns.
Al-Masry Al-Youm has learned that figures from the FJP and prominent members of Turkey's ruling Justice and Development Party (AKP) met in an official meeting last Tuesday in a Cairo hotel to discuss electoral tactics.
The stated reason for the meeting was for the AKP to show the FJP how to design and execute mass campaigns appropriate to the Egyptian landscape, respecting people's psychological and social privacy, said Ahmed Abdel Hafez, who is in charge of the FJP's media campaign.
The FJP has been able to broadcast TV ads and place election billboards in the streets for the first time since being banned from doing so under the Mubarak regime, Abdel Hafez said.
“We aim to reach the widest section of society to correct the false image that the Muslim Brotherhood aims to monopolize political activity,” he added.
“Our first advertisement, soon to be on TV, is titled ‘We Love All Colors’ to stress our respect for diversity and difference,” Abdel Hafez said. “We believe that we can boost our country in cooperation with other partners.”
Translated from the Arabic Edition