Hany Mhana
The potential of Egypt’s media as a formidable ‘smart’ power
Opinion
February 26, 2023
The potential of Egypt’s media as a formidable ‘smart’ power
All countries across the globe seek to be powerful enough to achieve its interests inside and outside its borders smoothly,…
Welcome to the world of public diplomacy
Opinion
September 17, 2020
Welcome to the world of public diplomacy
“Why did the West win the Cold War? Not by use of arms. Weapons did not breach the Iron Curtain.…
Egypt’s international broadcasting: The Untapped Weapon
Opinion
July 11, 2020
Egypt’s international broadcasting: The Untapped Weapon
Egypt has always been known for its diverse soft power resources. Throughout history, Egyptian civilization, culture, heritage, values, media and…