American superstar Rihanna and her lingerie brand Savage x Fenty have come under fire after using a song containing the Hadith of the Prophet Mohamed in her production line’s first promotional runway advertisement.
She apologized to the Islamic community through her Instagram account, while the song’s French-British creator Coucou Chloe also apologized on Twitter.
“I’d like to thank the Muslim community for pointing out a huge oversight that was unintentionally offensive in our Savage x Fenty show. I would more importantly like to apologize to you for this honest, yet careless mistake. We understand that we have hurt many of our Muslim brothers and sisters, and I’m incredibly disheartened by this!,” Rihanna said.
“I don’t play with any kind of disrespect toward God or any religion and therefore the use of this song in our project was completely irresponsible. Moving forward, we will make sure nothing like this ever happens again.”