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Q&A with the head of the Consumer Protection Agency
Business

Q&A with the head of the Consumer Protection Agency

In the following Interview, head of the Consumer Protection Agency Saeed al-Alfi discusses a Ministry of Industry and Trade decision…
Popular Ramadan TV shows draw host of advertisers
Egypt

Popular Ramadan TV shows draw host of advertisers

Despite the high costs associated with producing television commercials this year as compared to 2009, a number of Ramadan television…
Online marketing: The next big thing?
Business

Online marketing: The next big thing?

Online advertising is not yet a big business in Egypt and the Middle East, but Google is banking that it…
Football mania or advertising frenzy?
Business

Football mania or advertising frenzy?

In the past several days, two battles have raged in Egypt. One was the national football team’s attempt to qualify…
Govt spent hundreds of millions on advertising in 2 years
Egypt

Govt spent hundreds of millions on advertising in 2 years

An international research company says that the Egyptian government spent close to LE350 million on advertising in the last two…
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