Egyptian artist, Donia Samir Ghanem, participated in the promotional campaign launched by the Ministry of Tourism and Antiquities “Egypt Never Sleeps” with the aim of encouraging domestic tourism in the country.
She posted a video clip in which she sang about the beauty of Egypt’s nature and the splendor of the country’s atmosphere during the summer.
The actress and singer published the song’s video clip through her official Instagram account, through the Experience Egypt account, and told people to visit the country’s tourist areas, through a brief comment on the post.
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The Ministry of Tourism and Antiquities, represented by the Tourism Authority, launched a the campaign to promote tourism to Egypt during the summer season, especially in the Arab market and the Gulf region, in addition to revitalizing domestic tourism in Egypt.
The CEO of the Egyptian Tourism Authority Amr al-Qad explained that the campaign uses short videos to highlight Egyptian tourist destinations, showcasing their best touristic features and services.
It also involves the participation of a group of famous bloggers and influencers on social media, such as Ghanem.
Qady added that this promotional campaign targets various groups of Egyptian and Arab society in the sisterly Arab countries, focusing on the new tourist mental image of Egypt and highlighting the Egyptian tourist destination with its young identity as a vibrant destination.
He added that the Egyptian tourist destination is characterized by the presence of many activities that the visitor can practice and enjoy, which enriches his experience during the visit, and as an attractive tourist destination, the visitor wants to stay there for a long period with a repeat visit every year, which is consistent with the new media strategy for tourism promotion in Egypt prepared by the ministry.