The Egyptian Football Association (EFA) adopted a fan’s idea, initially shared on social media, and transformed it into an official campaign to showcase the national team players in preparation for the 2026 World Cup.
The EFA revealed the Egyptian squad for the 2026 World Cup finals through an exceptional promotional video inspired by fan Ashraf Rabie’s concept.
EFA then adopted the idea and turned it into an official campaign that reflects Egyptian identity and highlights its cultural and civilizational heritage.
The video presented the national team squad, nicknamed “The Pharaohs”, in a visual style inspired by ancient Egyptian civilization.
The “Pharaohs” appeared in historical costumes and designs inspired by ancient inscriptions and statues, bringing Egypt’s rich history into its bright sporting present.
The video featured the national team’s coach, Hossam Hassan, touring the Grand Egyptian Museum, admiring the portraits and statues of the players.
The campaign included a symbolic message linking past glories with present aspirations.
It coincided with the Egyptian national team’s preparations for the 2026 World Cup, as they strive to achieve their best-ever result in the global tournament.
The EFA’s adoption of a fan’s idea is a prime example of successful collaboration between fans and sports institutions, transforming fan creativity into an official visual identity for the national team.
This fosters a culture of supporting talent and innovative ideas, and empowers young people to participate in creating historic moments for Egyptian sports.
The concept, inspired by Egyptian fan Ashraf Rabie, received widespread praise from fans and observers, who considered it a successful model of interaction between sports institutions and their supporters.
Edited translation from Al-Masry Al-Youm
