“200 years of Egyptology” and “100 years of King Tut” were among the best advertising campaigns that were launched during 2022, according to the Ads of the World website.
Ads of the World, a global website specialized in highlighting the best promotional campaigns and creative ideas in the field of advertising, chose the two international campaigns.
These were launched by the Ministry of Tourism and Antiquities to promote tourism to Egypt, among the best campaigns that were launched during 2022.
The first campaign was launched in September 2022 to celebrate the 200th anniversary of deciphering ancient Egyptian writing and the emergence of Egyptology.
The aim was to introduce the world to the cultural and scientific precedent that distinguished ancient Egyptian civilization, Amr al-Kady, CEO of the Egyptian General Authority for Tourism Promotion, said.
He added that the second campaign was launched in November, to celebrate the 100th anniversary of the discovery of the tomb of King Tutankhamun and the great fame that he gained around the world since the discovery of his tomb, which is still continuing until now.
The two international campaigns were launched in the main markets exporting tourism to Egypt.
The promotional film of the campaign celebrating the 100th anniversary of the discovery of the tomb of King Tutankhamun was shown on large screens in Times Square, New York City.
This is one of the most famous commercial, tourism and entertainment squares in the US.
Annually it is visited by a large number of Americans and tourists from different countries.
These statistics and information was provided by Suzan Mostafa, Director General of the Tourism Promotion Department at the Egyptian General Authority for Tourism Promotion, said.