South Sinai Governor Khaled Fouda announced that Sharm el-Sheikh will begin implementing happiness standards through a specialized optics company, including the development of the al-Salam (Peace) and al-Sadaqa (Friendship) squares in the city in accordance with MITA standards.
The MITA standards are the latest in modern science in the areas of directing the psychological effects of the elements of each facility or destination to create an emotional attachment to the place, Fouda explained.
The services are based on the study, measurement and design of more than twenty elements of the place to transform the area into an attractive, interactive environment.
The most important of the twenty elements are lighting, acoustics, architectural design, artwork, visual, music, sculptures, the distinctive smell of the place, green spaces and water bodies, he added.
The standards will be applied on al-Salam Square in Sharm el-Sheikh which will include creating an area for celebrations and events, implementing an open exhibition, an impressive multimedia display for visitors and tourists, adding some technical lighting works, and developing traffic signals with a modern and innovative vision, Fouda said.
Edited translation from Al-Masry Al-Youm