Egypt to launch campaign to promote tourism in Chinese market

Egyptian Tourism Minister Rania al-Mashat on Saturday met with Jane Sun, the CEO of the largest online travel agency in China Ctrip, as part of the ministry’s keenness to increase tourist traffic coming to Egypt from promising tourist markets such as China.


Egyptian Tourism Minister Rania al-Mashat meeting with Jane Sun the CEO of Ctrip


During her visit to China to participate in the Bloomberg New Economy Forum, Mashat stressed the ministry’s desire to diversify the markets bringing tourists to Egypt besides the traditional tourism markets.

In view of the importance of the Chinese market, Mashat said that this partnership was held to implement a joint marketing campaign to promote Egypt in the Chinese market, pushing a contemporary and atypical image of Egypt.

The Chinese market is unique with social networking sites of its own, Mashat said, stressing the importance of online booking especially in light of successive developments in the tourism and travel industry globally.

The minister’s meeting with Sun discussed various cooperation mechanisms between the ministry and the company in order to promote Egypt to the Chinese market within the future.

They also discussed implementing the executive procedures of the joint promotional campaign for Egypt on the most important specialized tourism websites and social networking sites in China, especially Ctrip, Wechat, and Baidu.

Edited translation from Al-Masry Al-Youm

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