Business

Egypt’s Mobinil says customer boycott subsides

The number of subscribers cancelling their Mobinil subscriptions has tumbled from a peak earlier this year when some customers took offence at a cartoon posted online by the company's founder, its chairman said on Sunday.

The Egyptian mobile company suffered a boycott after Christian business tycoon and politician Naguib Sawiris tweeted a cartoon of Mickey Mouse with a long beard and Minnie Mouse veiled in black in June.

Some customers took it as an offense to Islam.

"Certainly the impact of the tweet has diminished drastically since the peak," Mobinil Chairman Alex Shalaby told reporters. "We will feel it in this quarter which will be announced shortly."

He said the number of "porting out" requests by subscribers reached around 20,000 a day at the peak of the boycott, compared to 1,000 or less per day before the incident.

"Today we are way below that figure, a fraction of that figure for sure… 1,000 or less than 1,000 was the average port-out requests long before that Tweet."

Mobinil, a venture of Sawiris's Orascom Telecom and France Telecom , competes with Vodafone's Egyptian unit and Etisalat Egypt .

The number of mobile phone users in Egypt grew to 78 million at the end of July from 71 million at the end of 2010.

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