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A new Industry Days Director at this year’s CIFF: Reem Allam

Mohammed Hashem


The 2022 Cairo International Film Festival has chosen Reem Allam as the new director of the fifth edition of the Cairo Film Industry Days, which will be held from 13 to 22 November.


Reem’s predecessor is Myriam Deghidi, former director.

Reem Allam is the  Executive Director and Artistic Coordinator of the Downtown Contemporary Festival (D-CAF) and was selected in 2018 to be part of an international jury member at the Zurich Theater Festival: one of the largest festivals in Switzerland.


Before that in 2017 she was also on the jury of the Bosca Comedy Festival in Poland

Over the last decade Allam has worked in many international festivals such as the Shubbak Festival in London, the Edinburgh Festival in 2016, and the Edinburgh Festival as part of the International Forum for Contemporary Arab Arts.


Reem Allam has had extensive theater workshop experience in Egypt and abroad: the Avignon Festival in France being just one of them.

Before her posting at the CIFF Allam has also represented Al-Mashriq Productions in managing the Manial Palace Classical Music Festival, which is the first international festival of its kind to be held in Cairo.

Allam received her MA with Distinction in Arts, Festival and Cultural Management from the University of Edinburgh, and received the Social Impact Award from the British Council.

The Cairo International Film Festival announced the opening for submissions for the Arab film projects in the ninth edition of the Cairo Film Forum.


This is being held as part of the Cairo Film Industry Days and will be run this year by the Algerian director and programmer leader Nada Belkheiria, succeeding the Lebanese writer and director Shadi Zein.

Linda Belkheiria, festival programmer and director of the Carthage Professional Platform, worked as a consultant on several jury projects in international festivals, and participated as a coordinator at the Doha Tribeca Film Festival in 2011 at the same time as joining the Carthage Film Festival team in 2016.

The Cairo Film Connection requires that the director of the  film project be an Arab, and that the film be a fiction or long documentary in the development or post-production stage.


They also require that the director of the project must have worked on at least one film, whether it was long or short.

Projects for this category can be submitted to the Cairo Film Forum through the festival’s official website.

The deadline for this application is August 20th.




  • Dr. Hashem is an Australian Egyptian award-winning international Film and theater Director,  educator in media theory/literacy practice, researcher and writer, and currently a professor at the American University in Cairo. He has over 19 years of experience in the fields of media and communications. He started the film and media department at the British University in Cairo and Studied at the University of Melbourne (Media and sociology)  with a Masters  in Creative practice/Drama/Storytelling).
  • He did further training with Howard Fine Hollywood studios and West End London. He is now the President of the Australian Film and Television Academy MENA region.  He is interested in the international landscape of media, film public policy, and legislation.

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